Michael De Kegel
Zonnestraat, 11
B- 9300 Aalst
Telephone: +32 (0)53 70 89 53 Belgian
nationality
Email: Michael.de.kegel@telenet.be Married – 1 daughter
& 1 Son
Current / Past Responsibilities
Sato Europe, from August 2003 up to April 2005
Sato, the pioneer in Hand Labellers
and Thermal Printers was founded in 1940 by the late Chairman, Yo
Sato. The SATO Corporation, employing
around 2500 people and turning over more than 550M$ in 2004, is a publicly
listed company in
They offer a wide range of desktop label printers and OEM print engines designed for tough industrial environments. Also low-cost printers, portable printers, Tag printers and a selection of hand-labellers belong to the product portfolio.
The latest printers with state-of-the-art technology, the
RFID printer, uses radio frequency to read and
write data on a "smart" label. Sato is a Gold Partner of Metro and is
working with the vast majority of main suppliers to the Metro.
A broad selection
of consumables and labelling software completes the product pallet. The choice
includes a market-leading suite of labelling
programs, which interface seamlessly with ERP systems.
2004-2005 Channel Sales Manager, Nordic
Countries
This function
includes 2 main responsibilities:
1. Business
Partner Management activities:
Ø
Act as
main interface between all Nordic business partners and Sato European headquarters.
Ø
Establish
good commercial relations with these partners.
Ø
Coordinate,
follow up and quote special project prices.
Ø
Follow
up on conditions, credit lines and payments.
Ø
Look
for new Partners in other market segments.
2. Market Research
in special Radio Frequency Identification (RFID):
Ø
Analyse
each country for RFID players, understand the different profiles of these
companies and create synergy between these operations.
Ø
Contact
direct and indirect large operations to check on RFID interest and needs.
This job required close
cooperation with the Business Partners as many management changes happened in
the last 4 years.
The worldwide
headquarter in
2003-2004 Business Development Manager,
This function includes following responsibilities:
1. Product
Management
Ø
Analyse
by SWOT (Strengths-Weakness-Opportunities-Threats) the position of the mobile
printers.
Ø
Put
product presentations together for the different market segments.
Ø
Visit
Sato Business Partners to promote the mobile printers
2. Major Account
Management
Ø
Monitor merger of Willett into Videojet, part of the
Danaher Group, as Willett is the largest customer of Sato Europe. Actively
follow up on changes and establish good relations with worldwide Headquarters
in US and EU as well as with the local operations.
Ø
Initiate and coordinate European wide commercial and
technical trainings for Videojet
Ø
Coordinate
central conditions for the Videojet group Headquarters and Subsidiaries.
International Bar Code Systems (IBCS), from April 2001 up to April 2003
International
Bar Code Systems, founded in 1988 by Brian Marcel and with
The main target is to provide business solutions based on bar code solutions,
from printing to data collection over Wireless Networking to Mobile Computing.
2001-2003 Sales Manager, Central &
Eastern Europe
This function includes following responsibilities:
1. External
functions
Ø
Commercial & technical support to the Joint Venture and Non Joint Venture
partners
Ø
Main interface between suppliers and partners
Ø
Negotiate
central purchase pricing for the IBCS group
Ø
Liase with the International end-users
Ø
Assist
partners to calculate special projects
Ø
Streamline
price proposals for Multinational Accounts
Ø
Search
for new potential Multinational Accounts
Ø
Coordinate
and participate product training
2. Internal
functions
Ø
Follow-up
on credit lines and payments
Ø
Optimise
the internal logistics
Ø
Assist
on restructuring the company and defining the route for the future.
This job was mainly focused on 6 countries,
Symbol
Technologies International, Inc., from September 1987 till
March 2001
Symbol Technologies, Inc., winner
of the National Medal of Technology, is a global leader in wireless and
Internet-based mobile data transaction systems and services. Symbol provides
its customers unique value with innovative solutions utilizing
application-specific information appliances, data and voice wireless networks,
and bar code and data capture scanning. Symbol and its global network of
business partners provide LAN and WAN mobility solutions from the enterprise to
e-commerce for industries including retail, transportation and distribution
logistics, manufacturing, parcel and postal delivery, healthcare, education,
and hospitality. Symbol's broad range of information appliances is in use by
business and consumers from the factory, to the office, to the home.
1997-2001
Area Sales Manager, Central
& Eastern Europe (including
This function
includes 2 main responsibilities:
1. Market Research
& Developing the market:
Ø
Analyse
the different countries, understand the different cultures, the market
complexity and opportunities
Ø
Understand
the different capabilities of the different partners and help to grow
Ø
Facilitate
contacts with major customers and Multi National Accounts
Ø
Expand
the partner channel and looking for new vertical markets and integrators
Ø
Gather
and understand information about local conditions (i.e. import regulations,
payment conditions, competitive pricing)
Ø
Calculate
profitable special project-prices
2. Management
activities:
Ø
Act as
main interface between all Central & Eastern (C&E) European partners
and Symbol EMEA head quarter.
Ø
Establish
good commercial relations with C&E European partners
Ø
Follow
up on credit lines and payments
Ø
Manage
2 area managers
This job required
intensive travelling, about 4 days a week, to visit potential and existing
customers, business partners and strategic alliances.
In 2000 achieved a
revenue growth of 57% over 1999.
The worldwide
headquarter in the
1992
- 1997 Senior International
Technical Support Specialist
This job included:
Ø
Act as
primary source of product information for all worldwide partners in non
subsidiary countries excluding US &
Ø
Design
product training and providing training to the distributor’s personnel
Ø
Develop
and evaluate feasibility of proposed applications, act as project manager on
special accounts
Ø
Internal
Auditor ISO 9000
In order to manage
optimal special and large accounts I moved to the
1989 - 1992 International Technical Support
Engineer
This job included:
Ø
Provide
first level support
Ø
Organise
Technical Service Trainings for Subsidiaries and Distributors
Ø
Create
service manuals and technical support documents
Ø
Field
support to Subsidiaries and Distributors
Ø
Custom
made projects (special requirements)
1987 - 1989 Service Engineer, Symbol Technologies
International
This job included:
Ø
Configure
interfaces for communication and different bar code symbols
Ø
Modification
& repair of bar code scanners and interfaces
Ø
Manage
the spare parts stock and service pool
1986 – 1987 Military Duty - Logistics Division
Education
,
|
1985 – ‘86 |
Specialisation
Digital Electronics |
Vrij Technisch Instituut, Aalst (B) |
|
1982 – ‘85 |
Technical Degree
(A2) in Electricity |
Vrij Technisch Instituut, Aalst (B) |
Courses
|
1992 |
Building a
Winning Team |
Management Centre |
|
1993 |
Internal Auditor
ISO 9000 |
Neville Clarke |
|
1994 |
Presentation
Skills Development |
MCE |
|
|
Improving
Customer Care |
MCE |
|
|
RF Fundamentals |
Symbol Training &Education |
|
1995 |
Spectrum One
Installations & Site Survey |
Symbol Training &Education |
|
|
Advancements in
Scanning Technology |
Symbol Training &Education |
|
|
Advanced Selling
Skills |
MCE |
|
|
Finance for Non
Financial Managers |
MCE |
|
1996 |
Project
Management |
MCE |
|
|
Time Management |
MCE |
|
|
Spectrum24:
Working with Networks |
Symbol Training &Education |
|
1997 |
Selling Through
& Managing a Distributor Sales Network |
Frost & Sullivan |
|
|
Professional
Selling Skills |
Leadership Development Ltd |
|
1998 |
Sales/Negotiation
Skills |
MCE |
|
2001 |
Strategic
Selling |
Miller Heiman |
Languages
Dutch: mother tongue
English: daily use for professional
reasons
French: active knowledge
German: verbal and reading
Miscellaneous
Microsoft Office,
SAP