Customer satisfaction survey: helpfull or not?

Customer Satisfaction Survey - If you own a business, you have to make sure that you know what your customers want and what may be making them unhappy when they visit your business establishment. Keeping your customers happy will mean the difference between your business thriving and having to apply for bankruptcy. One of the best ways to find out what is going on with your business is to have a customer satisfaction survey for your visitors to fill out when the come in to see you.

You can have a customer satisfaction survey right there on the premise for your customers to pick up and fill out. Many customers won’t do this, but if someone is unhappy, or extremely satisfied, they may take the time to fill one out when they are on their way out. You should have your customer satisfaction survey sitting somewhere out of the way so that your customers don’t feel as if you or anyone else is watching them fill it out. They are more likely to be open and honest about how they feel if they think they can remain anonymous. You want true and honest feedback, and you won’t get it if your customers don’t feel comfortable filling out the form.

If you have a larger business, and you are desperately in need of people to fill out a customer satisfaction survey, you can hire someone to help you out with this endeavor. There are people who do mystery shopping for a living, and these people can often be hired to hand out a customer satisfaction survey outside of your store for you. These folks are often outgoing, and aren’t afraid to try to get your customers to fill out the form. They can stay for a few hours at your peak business time if you like, and the feedback you get will be invaluable.

One of the hardest parts of a customer satisfaction survey is knowing what questions you should ask. You may not always know what questions you should ask, but you really may not know how to word them to get the best responses. This is when you should turn to the Internet for ideas. You can buy an already made customer satisfaction survey, and you can also find ones that you can customize to your business. There may be a fee for these, but for something this important, it is always a good idea to make sure you are getting the best.

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