Full Color Business Cards - I only recently discovered full color business cards. You see, I was trained in a rather conservative company. We were taught that the classic ideas were the best. Business cards should be printed in black or blue ink, should have a simple and elegant design, and should contain all relevant information with a minimal of crowding and clutter. This idea got so ingrained in me that I couldn’t even consider a full-color business card until recently.
Then, a graphic designer friend of mine was handing out his card. It was absolutely beautiful. I had always been taught that full color business cards were inelegant and cluttered, but his were not. They were actually quite elegant. Both of us work as designers, and I had always wondered why he had so much easier of a time at getting work than I did. His designs were not better than mine, yet he always had more clients and more prestigious jobs.
I am not saying that the full color business cards were the only reason behind his success, but they certainly did not hurt. People do not really want to see that you are traditional in America. They want just the opposite – someone not afraid to take risks and defy convention. Printing business cards full color is a way to allow you to experiment with design and develop a more bold approach to your personal presentation. I was hooked the very first time that I saw them.
Of course, with these new printable cards came a whole new philosophy of doing business. I suppose that the idea had been brewing in my head for a while, but it finally dawned on me when I made up my mind to get the full color business cards. You see, I had lagged behind the times. I had been much too conservative, and it had hurt me. I still preferred phone over Internet and face to face meetings over phone. I still preferred one color to full color business cards, and black suits to more fashionable sport jackets. Once I printed up the full color business cards, I could not stop there. I knew that my whole business demeanor had to change. It took a while, but I was up to the challenge. I have to say that I am pleased with the results. I feel more at ease than ever before, and I am more successful. I won’t say that the full color business card was the reason, but it did not hurt.
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