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Retro Velinx — Identity concept

A café situated behind a cultural centre in Tongeren needed a proper own identity anc concept. We started with the name, added Retro and subtracted Café, now it is a club, a café and brasserie in one. And more, soon with pics of the interior and exterior collab! When the RVX logo shows up, it's Friday night and time for music!

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KELLOHALLI — Identity concept

Picking where another has done excellent work is hard, unless it's clear never to be used. Then it becomes different somehow, working on a company's identity and communication concept. A delicate and well thought through concept for Helsinki's food hot spot, used in afterlife.




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JUYO — Identity concept

And the slogan went "Accomplished harmony is chaos leading to symphony."
Too bad the client chickened out.
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Octopus — Underwater love identity

Some projects have it all. An event pool at Crowne Plaza Antwerp needed a fresh start from scratch. The proposed name and logo was approved instantly (Octopus), the slogan was welcomed with open arms (Champagneparels en Zeemansverhalen) and the creative collabs are top notch (Zena Holloway for underwater photography and Stephanie Duval for storytelling).


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Julie Scheurweghs — Staircase gliding identity

Known for her surprisingly blunt pictures displaying fruit, blenders, flowers and herself, Julie commisioned her logo for her selfie wall at her latest expo. Hard to capture in a solid state, Julie Scheurweghs.



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Accidental Heroes — Vintage furniture shop identity

The vintage shop would serve as a reference for quality and treasure finds. A dairy stamp on the bottom panel of a chair or cabinet would seal the deal. Linocut formed the logo and its character.



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We Want Art! — Identity first, photographs follow

Later a limited series of #flyingstuff photographs by Manon Wethly will air, but now the identity of this online-shop-gallery in Bordeaux was task one. The other names on the website predesign were our own idea. Just pushing WWA! your way, dear friends.



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Diamanti Per Tutti — Identity for all you glitzy girls

Antwerp is the center of many things, and diamonds is not just one of them. It is.
An identity was created for this little knee dropping product. Photoshoot with blogging ambassadors, that too. Roll them dices, glitzy brights, make them shine...


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Gallery 2020 — A concept for Antwerp's Fashion Fair

Logo and DJ boot. Funk and out the blue. In your face and sounding like music. What they lacked of fun, the logo became. Some concepts remain a concept though. We totally would have climbed it, probably crashed the plexi too on our way down, tipsy and all.


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LUCK — A magazine to feel good with

All the ingredients were thought through, a bit of health and food, some inner balance and travel and pure beauty. An idealistic magazine needed to be visualized by branches of the old and the new. A logo to build the story on.


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Filesnapper — Filestation would have been better but taken

Identity for a wifi kind of server service, specially made for fairs, pr and campaign material.


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Cospaia — Not just any restaurant near Avenue Louise

Slick in black and silver, class in a mysterious matt. Touaregs adding up to your curiosity. Identity and all the graphic tools needed to give it their best shot of hospitality. Mystery meets gastronomy.


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MokaMundo — Name and logo for a coffeebrand

Double M, the first sound produced after a sip of good coffee. MokaMundo and the logo that serves you a world of coziness and slick interiors.


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My School — Name and identity for a new way of thinking

Nothing better than a good story from the heart, when it comes to education. As pure as the concept was, so did the name and logo needed to be.
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Kinesist — website concept physiotherapist

Sometimes it's good a compromise isn't found between designer and client and the design stays intact.


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MSH — Roll around, flip open and choose folder

Various health and medical themes pop open whentalking about MSH. An overview was needed, again, not a serious one. A little lightness to the heavy themes was made.


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Eurekaha! — Name and logo for making science popular

Kids and young teens, and mostly girls should be contaminated with the virus of science. The name had to be fun too, and the logo would have been super, when animated. Love this already. Funaha!


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The Hotel — Rebranding Hilton hotel in Brussels

Former Brussels temple of hospitality Hilton was transformed into The Hotel. The name, the identity and all communication were done (and now redone). www.thehotel.be


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Bloom — Brussels hotel identity concept

Bloom! Hotel needed to give birth, first the old was to be forgotten. Fresh colours and tactile signages came instead of the dusty and dark. www.hotelbloom.com It remained a concept, as you can see, but we could see it work. Around the corner.

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2XKadet — Kid's & youngsters' fashion store identity

Graphic Identity of a unique kids and teens clothing store in Hasselt. www.2xkadet.be Fighting the non-personal of the big chains, 2xKadet needed real kids in their campaignshots. Joy and colourful graphics finish the job.

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