Home - Anchor Text Optimisation
Anchor Text Optimisation
If you have done some serious reading about your website optimisation, you probably would have come across the reference to the phrase "optimisation of anchor text". This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimisation feature to get high ranking in search engines.
What is Anchor Text?
Anchor text is the visible hyperlinked text on the page. Let's take this example: "Please examine our SEO case studies for validation to evaluate our search engine optimisation capabilities." Here the words "SEO case studies" and "search engine optimisation" are hyper linked to the hidden URLs http://www.googleshop.digitown.be and www.digitown.be respectively. The words within the hyperlink, "SEO case studies" and "search engine optimisation", are called the anchor text.
In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text "SEO case studies" indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.
Anchor Text Enhances the Relevance of the Target Page.
Please note that the keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site.
Search Engine Algorithms like Anchor Text.
The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. In fact Google even has a special operator: ‘allinanchor:keyword', which picks up text only from within the anchor text of indexed pages.
This further implies that Google's algorithm is configured to index anchor text as separate queryable data, thereby, making it evident, that Google considers it an important pointer to page relevance. Our internal research leads us to believe that weight given to anchor text has been raised recently in the Google algorithm. With these changes, it is possible to enhance your website's ranking by using the right keywords in anchor text.
It has also been studied that anchor text, whether from external, or internal pages, is important. It should therefore be ensured that significant attention is given to the inclusion of important keywords in your anchor text.
How to Optimize Anchor Text Within Your Site.
Anchor text optimisation can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You would be surprised, how easy it is, to find suitable instances of hyperlinking structures to make use of optimized anchor text. When linking to internal pages, it is better to use the format:
Read all about Anchor Text optimisation.
Instead of
Read all about Anchor Text optimisation here.
The above example shows us that you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible. It is always a great idea to restructure sentences if keywords don't fit in anchor text.
To see a powerful example of the effects of anchor text, do a Google search for “miserable failure”. The top ranked page for “miserable failure” is a page about George W. Bush. Neither the words “miserable” nor “failure” show up anywhere in the page. How did it get up there?
The answer is that, as a prank, a group of webmasters intentionally linked to that page using the anchor text “miserable failure.” It also helped that there weren’t any other pages about “miserable failure”.
The lesson here is that if you want your web page to show up at the top of the search results for a particular search phrase, you have to get people to link to you using the right anchor text.
Using Keywords in Natural Text to Create Anchor Text
You can locate (or insert) important keyword phrases in your page's natural text and link it to relevant target pages of your site.
If you feel that the standard blue underlined hyperlinks appear ugly on
your website, then you can re-format its HTML markup code to change color
of the text and get rid of the underline without losing the power of the
anchor text.
Optimizing Anchor Text of External Links
Keywords within the anchor text are equally useful from links pointing to your website. If you are pursuing or considering a link building campaign, put some serious thought in writing multiple options of the title and description of the link pointing to your website.
Links from external sites help your site to gain relevance for keywords mentioned in the anchor text which boosts your site's ranking. As the number of such inbound links increase, so will your site's ranking in SERPs.
Anchor text therefore comes on top of the checklist in your SEO initiatives
Source: Webpronews.com
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