Home - Getting links to your site
Getting links to your site (1)
In my experience this is the single most important factor to increasing
your search engine rankings. Links count as a vote for your site, so the
more you have the better your site will rank on all the search engines.
I have listed several methods below which will help you get links to your
site and increase your search engine rankings. I have also listed the different
types of links available for your site. Check out the links forum if you
have any additional questions, I am happy to answer them for you.
But before I get to the linking methods you need to know a few very important
linking basics.
Anchor text - Very Important!
Anchor text is the text used to link to your site. This is also the keyword/s
or phrases you want to be found under in the search engines. If you have
a site about Florida Real Estate and that is your target phrase in 60% of
your link requests you would want the terms "Florida Real Estate"
used when linking to your site.
Mix up your anchor text!
Remember that the key to building a good link campaign or network of links
is to make them seem organic. I cannot stress this enough - organic, Organic,
ORGANIC!
This means you need to make your links look to have appeared naturally.
You do not want to add links too fast as that looks unnatural. You do not
want all your links to say the same thing as this looks unnatural.
Search Engines don't want to be fooled. They want to rank sites that seem
as if users found them to be popular and then linked to them. Think about
this logically. Does it seem natural for all the links pointing to your
site to say the exact same thing? Does it seem natural for you to get 1000
links in a week? The answer is NO!
You need to vary your anchor text as would occur naturally. So if you have
a site about Ferraris then for example have 60% of your links say "Ferraris"
10% say "Red Ferraris" and so on and so on.
Deep Links:
It is unnatural for all your backlinks to point to your home page. Do you
honestly believe that if 100 people linked to your site that they would
ALL point to your home page? I am sure that most will link to your home
page but many would link to internal pages. Maybe they linked your Yellow
Ferrari page and chose to link to that directly, or your gallery pages -
you get the idea.
I like to have 70% of my links pointing to my home page and 30% pointing
to internal pages. This is known as deep links. So when requesting links
be sure to throw in some deep links. This again makes your entire backlink
network seem more natural and will help your rankings in the search engines.
Surftips