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Keywords
Stipulate your search terms or keywords
The first step at web design is stipulating the contents of your site. Afterwards you stipulate the search tearms in function of the contents. Search terms or keywords are the words which someone types in a search engine to find the desired site.
Finding keywords for your site must you carry out before you have written code for your internet site. The question is: what are the keywords on basis of which I want that my site will score high in the search engines. Stipulate minimum one, maximum three.
How do you find keywords
Write an e-mail to your friends and colleagues and question them which keywords they would use to find a site as yours by means of a search engine. If you have receive all answers, stipulate which search terms or combinations are used most.
Study the source code of the Internet sites of your competitors, who score high in the search engines on by yourself considered relevant keywords. Your Internet site browser contains the possibility of examining the source code of the concerning page. Look in particular to the words which are used in the < title >, < meta name="description" > and < meta name="keywords" >.
Stipulate keywords which people use often when searching on internet
Is very important that you stipulate search terms that effective are used by people. This is simple with special online-tools that keep up which words (and sometimes how frequently) are typed in when using search engine. Try out your keywords.
Keyword
Selector Tool
Google
Adwords Keyword Tool
Conclusion
You now haveminimum one, maximum three search terms for your web page or internet site. Try to go to the core of your market. "consultancy" provides hundreds, if not thousands, sites. "consultancy art projects", already a piece less. "consultancy art projects Amsterdam", less, etcetera.
A research carried out by Entireweb tells us that 31% of people type in two keywords, 25% three keywords and 19% only one keyword. Optimisation of an internet site on the basis of search terms existing from three keywords seems therefore most ideal. If your internet site becomes more popular, then it's possible two or even one keyword will be enough.
Source: Seoguru.nl
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